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Dear Donatella, 2019, Baroness by Sarah Baker for Versace. 


The short film that accompanies Versace’s Holiday Saga depicts a snapshot of the book’s six-chapter narrative. The tale’s protagonists Angelina and the Baroness – played by multimedia artist Sarah Baker and supermodel Helena Christensen – find themselves in a riotous whirl of Versace style, rosé champagne, scandalous associations and empowering sisterhood. The saga begins when Angelina, the founder and CEO of Narcissist Records, receives a blackmail note from an unknown source. Unsure who she can trust and determined to protect her burgeoning empire, she seeks answers from the Baroness. Together they discover that Angelo, Angelina’s former lover, is behind the threat to Angelina – he must be stopped, and the Baroness is never without a plan.


Baroness by Sarah Baker for Versace, 2019. Coffee table book, 152 pages.

Preorder you copy at Baroness Magazine


Calling the shots from beneath her Versace satin sheets, BARONESS is back for the holiday season with her scintillating book BARONESS by Sarah Baker and a VERY new guest editor, DONATELLA VERSACE.


The second instalment of BARONESS visits the world of romantic novels with a photographic storybook penned and visualised by the performance artist Sarah Baker.

Following the lives of five outrageous characters as they navigate tumultuous affairs, the story begins when American music mogul An­gelina Marina, played by Baker, receives an unwanted holiday gift, inadvertently opening a sordid, seasonal tale of tangled lives and treachery. Everything is at stake—Angelina’s freedom, the loyalty of her daughter, her friendship with The Baroness, and—worst of all—the royalties from her hit single, ‘Spritz Me with Your Love’.


Powerful women in popular culture are often depicted as ‘bitches,’ using everything at their disposal to get their way. Baker, however, subverts this tired narrative and creates a story in which the central female characters work collaboratively to deal with blackmail and deceit.


There are no cat fights here.


With a blockbuster cast, BARONESS by Sarah Baker stars supermodel Helena Christensen as The Baroness, as well as Simonas Pham, Jonathan Saxby and Meghan Roche.


BARONESS also introduces the Art Director Stephen Male who has collaborated with Baker to present this new work in book form, inspired by the graphics and layouts of romantic novels. The book also presents Allegra V. Beck as special guest Fashion Director and a handwritten foreword by Donatella Versace.


A riotous whirl of Versace style, rosé champagne, scandalous associations and the sexiest men in town, BARONESS is back with her biggest and boldest issue yet. But be careful when admiring your own reflection…someone may be plotting behind your back!

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VERSACE DOT COM, November and December 2019.


Baroness by Sarah Baker for Versace is featured throughout the Versace website. Here you can see many images, watch the videos, and dig into the chapters. Please visit for an immersive Holiday Saga experience.

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