In her explorations of representation and social status, Sarah Baker often disseminates her artwork unconventionally to heighten the tension between fabrication and authenticity. Her public interventions have been showcased in International glossy magazines and expose the artifice of celebrity culture. Using self-branding and tactical marketing tropes to position herself at the center of a fabricated spectacle, the result of her intersubjective performances is that her work sits uneasily within the fashion, film, advertising, and art worlds. Her 30th Birthday was staged at a London club, Sketch; photos that first appeared in magazines were later exhibited at public art galleries. Chicks on Speed, among Baker's trendy guests, were so inspired by the event that they released the song, “Sarah Baker Makes Partying into Art.”

Baker’s obsession with celebrity identities has led her to interview and work with bestselling author Jackie Collins. Both Collins and Baker’s works are categorized within similar subtexts of greed, power, and delusions of grandeur: from get-rich-quick schemes and power games to the persistence of the American Dream. Like Collins, Baker has procured a collection of stud-ly characters including a male synchronized swimming champion, an indigenous South American flute player, a famous Cherokee Hollywood actor, an impersonator of a ‘49er Gold Rush miner, and a Chinese legendary ladies-man who fights enemies with a folding hand fan.